“Style on – Vibe on”

• Organizer: TBA Communication
• Sponsor: SVR, Topicrem, Ocany, Strongbow, Lay’s, Nescafé, Sunhouse, CGV, Ponnie, GS25,…
• Venue: 135 Nguyen Hue, 39 Le Loi, District 1, HCMC.
• What we did: 
  • WinterJoy 2024 brings a festive Christmas atmosphere to the heart of Ho Chi Minh City, with a series of exciting activities and creative Christmas-themed games. Thousands of young people eagerly queued up early to join the games at brand booths and engage in the activities offered by WinterJoy, creating a vibrant festival space full of laughter and connection. This is a great opportunity for brands not only to get closer to their customers but also to create opportunities for direct interaction, launch new products, and deliver unforgettable experiences for everyone.
  • WinterJoy 2024 attracted over 70.000 attendees over two unforgettable winter music nights, featuring top names like HIEUTHUHAI, HURRYKNG, ISAAC, MONO, Pháp Kiều, Trang Pháp, LYLY, Phương Ly and Chillies Band. In addition to the music, the event also surprised attendees with an impressive fashion show from DMC by designer Đỗ Mạnh Cường, featuring the stunning appearances of Miss H’Hen Niê and supermodel Thanh Hằng in unique, trendy outfits. The stage was designed to perfection, with explosive effects, and a series of exciting giveaways,… WinterJoy has delivered explosive and visually captivating moments like never before.
  • 2 NIGHTS OF PERFORMANCES featuring countless mesmerizing acts from the HOTTEST LINE-UP of 2024. Furthermore,1000+ Christmas gifts were given away during the two nights, capturing the excitement of the attendees.
• What we got: WinterJoy 2024 is the only music festival spanning 4 days, held on Christmas night in Ho Chi Minh City. With over 70.000 attendees, the event also garnered 4.4M impressions and 2.2M reaches, showcasing its wide impact and popularity.